Let's talk about getting more work. You’re amazing at your job—whether you’re fixing a burst pipe, wiring a house, or building a deck that'll last for years. But when it comes to writing those little text ads on Google, it can feel like speaking a foreign language. You know you need to be there because that’s where customers are looking, but how do you make sure they pick you?

That’s what we’re here for. Forget the confusing marketing talk. This is a straightforward, no-nonsense guide to writing ad copy that works. Think of it as your toolbox for Google Ads for Tradies. We’ll cover the simple ingredients that make people click your ad and call you instead of the other guy.

Why Your Ad Words are Like Your First Impression

Imagine you rock up to a quote in a messy van, wearing dirty boots, and just grunt at the homeowner. Not a great start, right? Your Google Ad is your digital first impression. You have about two seconds to show you’re professional, you get their problem, and you can fix it.

Good ad words do three simple things:

1.    They connect with what the customer is searching for (like "leaking tap" or "sparky near me").

2.    They quickly explain why you’re the best solution.

3.    They tell them exactly what to do next ("Call now!").

Nailing this is the foundation of any successful Google Ads for Tradies plan. It’s what turns your ad spend into actual paying jobs.

The Simple Parts of an Ad (And What to Write)

A Google search ad isn’t complicated. It’s made of a few pieces. Let’s break them down.

Your Headlines: The Big Grab

You get three short headlines. This is your main hook. Use them to shout out your most important offers.

·         What to put here: Your main service, your location, and a key benefit.

·         Examples: Emergency Plumber Sydney, 24/7 Service, Free Callout Fee.

Your Description: The Quick Pitch

This is your chance to add a bit more detail. You get two lines here. Use the first line to expand on your offer. Use the second to give them a final push to contact you.

·         What to put here: What you’ll do for them, what makes you reliable, and a clear call to action.

·         Examples: Licensed & insured. Same-day service available., Get a free, no-obligation quote today!

The Freebies: Ad Extensions

This is like free advertising space! Always use these. They make your ad bigger and give more reasons to click.

·         Callout Extensions: Add extra bullet points like "✔️ Same-Day Service" or "✔️ Upfront Pricing."

·         Call Extension: Puts your phone number right in the ad. This is gold for tradies!

·         Location Extension: Shows your suburb or service area, so people know you’re local.

Using these extras effectively is a huge part of a smart Google Ads for Tradies approach.

Let’s Build Some Real Ads Together

Here’s how this all comes to life for different trades.

Example 1: For the Emergency Plumber

·         The Lazy Ad (That Wastes Money):

o    Headline: John's Plumbing

o    Description: We do all plumbing jobs. Big or small. Call us.

o    Why it fails: It’s boring. It doesn’t say who it's for or why anyone should care.

·         The Winner Ad (That Gets Calls):

o    Headline 1: Emergency Plumber Now

o    Headline 2: 24/7 Fix Burst Pipes

o    Headline 3: No Callout Fee

o    Description 1: Got a leak? Don't stress. Our local team is on the way to fix it fast.

o    Description 2: Licensed & insured. Call for immediate help!

o    Why it wins: It screams "emergency," solves a specific problem, has a great offer ("No Callout Fee"), and tells them to call NOW.

Example 2: For the Trusted Electrician

·         The Lazy Ad:

o    Headline: Electrician Services

o    Description: Quality electrical work for your home.

o    Why it fails: So vague. It could be for anyone, anywhere.

·         The Winner Ad:

o    Headline 1: Safe Home Electrician

o    Headline 2: Faulty Wiring Experts

o    Headline 3: Free Safety Check

o    Description 1: Worried about old wiring? Get peace of mind with our expert inspection.

o    Description 2: Same-day service. Book your free quote online!

o    Why it wins: It tackles a big fear (safety), offers a specific service, and makes the next step easy ("Book online").

Example 3: For the Kitchen Renovator

·         The Lazy Ad:

o    Headline: Kitchen Renovations

o    Description: We build new kitchens. Get a quote.

o    Why it fails: It’s transactional, not inspirational.

·         The Winner Ad:

o    Headline 1: Dream Kitchen Makeover

o    Headline 2: Bespoke Kitchen Design

o    Headline 3: Fixed Price Guarantee

o    Description 1: Tired of your old kitchen? Let's design a space you'll love to cook in.

o    Description 2: No surprise costs. See our portfolio and get a guaranteed quote.

o    Why it wins: It sells the dream ("Dream Kitchen"), addresses a key worry ("no surprise costs"), and uses powerful words ("bespoke," "guarantee").

Quick Fire Tips to Improve Your Ads

·         Use Numbers: People trust specifics. Save 15%, 10+ Years Experience, Fixed Price Quotes.

·         Use Power Words: Words like Guaranteed, Trusted, Fast, and Free work.

·         Sell the Benefit: Don’t just say “new wiring.” Say “peace of mind with new, safe wiring.”

·         Tell Them What to Do: Always end with a command.