he South Korea tuna fish market reached 68.87 kilo metric tons in 2025 and is forecast to grow at a CAGR of 3.43% from 2026 to 2032, reaching an estimated 84.32 kilo metric tons by 2032. This growth reflects rising consumer demand for seafood, increased preference for ready-to-eat foods, and a nationwide shift toward healthy, protein-rich meals.
Tuna is a key part of South Korean food culture. Canned and frozen tuna products are widely consumed in households and are important for the foodservice sector. As lifestyles become busier, the demand for convenient, nutritious options continues to strengthen.
Convenience & Retail Expansion Fuel Demand
A fast pace of life in urban areas is driving demand for ready-to-eat foods, and tuna fits this trend well. Canned tuna offers convenience, a long shelf life, and nutritional benefits, making it a popular choice for busy consumers and health-minded shoppers alike.
The growth of e-commerce platforms and modern retail formats has made tuna products more accessible. It has also opened opportunities for premium offerings such as yellowfin and bluefin tuna to reach a broader audience.
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Sustainability Takes Center Stage
Environmental awareness is reshaping how tuna products are sourced and marketed. Consumers are increasingly interested in ethically sourced seafood, which is prompting companies to adopt traceable and sustainable fishing practices.
Leading industry players are responding with innovations in packaging, product quality, and supply chain transparency. For example, Dongwon Group has introduced eco-friendly packaging and fully traceable yellowfin tuna products, reinforcing its commitment to sustainable sourcing. Meanwhile, OTTOGI Corporation Ltd. is promoting ready-to-eat tuna meal kits that appeal to busy urban customers seeking both convenience and quality.
Partnerships are also strengthening product distribution. ITOCHU Corporation and SILLA CO. LTD. are working together to advance cold chain logistics for frozen tuna, improving supply efficiency and extending product reach.
Market Dynamics Shaping Growth
Driver: Growing demand for ready-to-eat foods and convenient protein sources among urban consumers.
Challenge: Environmental concerns related to overfishing, especially for high-value tuna species.
Opportunity: Rising demand for premium tuna products in retail and foodservice.
Trend: Shift toward sustainable fishing practices and responsible sourcing.
Segment Highlights
By Species:
Skipjack Tuna holds the largest share of the South Korea tuna fish market. It is widely used in canned products due to its affordability and broad availability.
Yellowfin and Bigeye Tuna are gaining popularity in premium segments, including restaurants and specialty retail.
By Type:
Canned Tuna remains the dominant product type. Its ease of use, long shelf life, and adaptability in diverse meals—such as salads, rice bowls, and stews—make it a top choice for consumers.
Frozen Tuna, including sashimi-grade varieties, is growing in demand within upscale dining and specialty markets.
Companies such as Sajo Group and Ottogi continue to innovate with new flavors, packaging formats, and product extensions that enhance consumer appeal.
Looking Ahead
The South Korea tuna fish market is positioned for steady growth through 2032. Rising consumer demand for convenient, healthy foods, coupled with expanding premium and sustainable product segments, will continue to shape the industry. Brands that embrace quality, transparency, and responsible sourcing are expected to strengthen their market position in the years ahead.
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